SERAPH
We say our life flashes before our eyes at the moment of death. Regrets,
triumphs, tragedies and lessons all wrapped in one mess.
triumphs, tragedies and lessons all wrapped in one mess.
What if you could craft your perfect ending, as you chose it.
The tangled threads of your memories unravel and reordered into a transformative experience.
A labyrinth of sight, sound, and emotion formed into the perfect eulogy for yourself.
The tangled threads of your memories unravel and reordered into a transformative experience.
A labyrinth of sight, sound, and emotion formed into the perfect eulogy for yourself.
Greetings! welcome to seraph. Seraph is an afterlife service in the future. After someone dies they come to seraph, go through their best memories and then choose one and relive it and pass on. But the catch is while your alive you will be paying for this service but you wont really live to tell the tale.
So lets dive into how this came to be and how it works. Based from the 7min myth that life flashes by us and a quote that personally inspired me to work on this project
"when death comes to you I hope it finds you alive"
Pre thesis: Two person project, Project partner: Athira Regi Nair.
Topic: Health Futures, Branched out topic: Death and Afterlife,
Duration: 3 months Outcome: Installation
Work done: Ideation, conceptualization, Branding, Script writing, set design, audio and video direction.
Topic: Health Futures, Branched out topic: Death and Afterlife,
Duration: 3 months Outcome: Installation
Work done: Ideation, conceptualization, Branding, Script writing, set design, audio and video direction.
IDEATION AND CONCEPTULIZATION
The above idealization was us tackling natural death and how the drug would activate.
SET IDEATION
This immersive experience has a strong emphasis on the wellbeing of all aspects of the self by upholding the idea that the physical, mental and spiritual aspects are interdependent.
It engages a person’s internal self and offers a chance for reliving through memories and past feelings which are presented in a novel way from the individual’s point of view.
We believe that everyone deserves a positive ending, regardless of the life they’ve lived.
It engages a person’s internal self and offers a chance for reliving through memories and past feelings which are presented in a novel way from the individual’s point of view.
We believe that everyone deserves a positive ending, regardless of the life they’ve lived.
A MINIATURE OF THE SET DESIGN AND PHOTOSHOOT
LOGO PROCESS
The logo is and title are inspired form Seraph angels from Seraphism, containing six eyes and six wings. These angels are neither good nor are they bad. The logo is a minimal version of the same infused with a hidden butterfly as butterfies represent death.
POSTER DESIGN
I divided seraphs into three themes afterlife, curation and nostalgia and
designed posters according to those three themes
designed posters according to those three themes
Afterlife: Here seraph markets themselves as ''the ideal heaven'' ''the ideal afterlife'' ''come to us why bother about actual hell and heaven'' the poster is a reflection of these statements. Designed using three elements a doorway, a clock symbolizing the stopping of time and cheating actual death and lastly the ideal stairway to heaven.
CURATION: Here Seraph hints to its audience that what ever you will be seeing or experiencing will be ''specially crafted'' ''specially curated for you'' ''it shall be controlled by us". The above poster was designed keeping in mind these statements I came up with.
Nostalgia: The final one nostalgia, i believe even the worst of lives cannot escape this emotion. One may think a criminals life best memory would be a murder but that's not what seraph shows, the man might see a forgotten memory of his childhood where he played catch with his father. Seraph also enhances forgotten memories that evoke positivity so that everyone leaves with a sweet aftertaste of their life.
The following poster was designed using three elements: sea shells, CD player and video tape in an abstract manner symbolizing nostalgia.
The following poster was designed using three elements: sea shells, CD player and video tape in an abstract manner symbolizing nostalgia.
POSTCARDS DESIGNED
FINAL OUTPUT: THE INSTALLATION and VIDEO
(life size version of the miniature set)
(life size version of the miniature set)
More images yet to be uploaded!
Through this mentor lab I perfected my photography, tapped into audio and video direction and design. Experience design, editing, script writing and in depth concept creation.
Each person experiences life through their own unique lens, and even the unpleasant journeys have at least one cherished memory. The chance to relive a memory as one approaches the end of life, is an opportunity no one would want to miss. That’s where we come in, to give people the ending they truly deserve.
