VIDHI
SCENTED JOURNALS
Logo Making and Brand Guidelines
BRIEF
In the following branding project, we exchanged names and made brands based on the personality of the other classmate.
Here the brand Vidhi is based on scented journals. Following the key words of authentic, cultural, traveler and being bold I came up with the idea of A series of exclusive scented journals that can be used for writing, sketching and ideating. Can be taken with during travel or to daily place of work. A brand celebrating the richness and tradition of India by capturing the scents of some of the most celebrated cities.
