ROAD SAFETY AD CAMPAIGN
POSTERS AND BILLBOARDS
Brief: Make a Road Safety Ad campaign for MORTH to make Target audience aware of road safety
Keywords being Bold, Impactful and thought provoking.
The name of my campaign is BRAKE! for safety. Other than its literal meaning of pulling a car brake. It is a message daring people to break out of their habits of drinking and driving or texting and driving. To pull a brake on all those habits. Asking people to bring a change for their sake and the sake of others. The theme of the campaign is bold, impactful and thought provoking. Motivating people and warning people by using the word BRAKE both as literal and as a pun.
LOGO PROCESS
